Timing is everything, so on a day when 52 people were killed in bomb and gun attacks in Iraq after three years of chaos and insurgency, the US decided to announce that its problem in the war torn country is one of bad publicity.
*cough* *beg pardon?*
That's right folks, bad publicity, someone just ain't spinning the glorious success that is Iraq with enough vehemence for the Whitehouse's liking. And there was me thinking that it was a poorly thought out invasion plan and general incompetence and mismanagement by the Bush regime that has led to all the dead bodies piling up.
You'll be glad to know that the US military is offering $20m over two years for anyone who can monitor the US, international and Middle Eastern media and ensure that a more positive message gets out. I think I might just put myself up for the job, what I could do with $20 million of US tax payers money you wouldn't believe...
Of course we've been here before, ever since the Iraq invasion complaints about alleged media bias have been a regular fixture, back in October 2003, President Bush was blaming the bad news out of Iraq on the media's "filter". A year later came reports of a public relations campaign to sell the occupation ahead of the 2004 Presidential elections, and last year the conservative Media Research Center targeted America's TV news networks for their "defeatist coverage" of the war.
Given the scale of the problems that Washington faces in its war on terror, this refusal to accept the reasons behind the bad coverage from Iraq is astonishing.
The Internet has been abuzz with Donald Rumsfeld's latest idiocy in Salt Lake City, when he accused critics of the Bush regime of "appeasing fascism" and that the US was confronting a "new kind of fascism" which indeed it is, but Rumsfeld is part of the problem rather than some perverse, distorted crusader against it.
He has clearly lost his mind.
It's a bad state of affairs when those in power actually believe their own propaganda.
On a happier note, southern Lebanon is covered in around 100,000 unexploded Israeli cluster bombs (kindly supplied by the US) that the UN have described as "completely immoral" but the best bit is that 90% of them were dropped in the last 72 hours of the conflict, when Israel knew there would be a resolution.
I'm off for a cry.