Wednesday, 14 July 2010
In My Beginning is My End
I love that word.
Bluster is something the world of blogging (digitised opinion) is full of and I've played my part.
Political commentary has found an apt home in the world of blogging, most of the top blogs ply their trade opining on the issues of the day, shouting from the rafters their opinions from one side of the wire or other. And then there are the army of comment-whores, either fishing for a fight or cheerleading the agenda.
Seems to me a lot of people are just seeking a bit of human contact by proxy, even if it is brutal.
And so we return to bluster, because so much of political commentary now, whether blog based or not, is all about provocation, obsessed with prediction, interpretation and telling those who actually have real power what to do.
It's all pretty shrill, instant and intrusive and has long ago drifted into bluster but particularly cruel and sharp bluster; desperate for an audience. And let's linger on this audience, which seems to be regressing in terms of what it can handle, we are mostly left with a puerile simplicity littered with Unique Selling Points but little élan.
In this cruel 24-hour news cycle nothing ever stays news for long. Drop it and move on.
The end result is a lot of bluster and the UK joining the US in becoming increasingly immature about how it engages with politics and its politicians.
Which is a damn shame.